"Here is the devastating book which first established Marshall McLuhan's reputation as the foremost (and the wittiest) critic of modern mass communications. This is vintage McLuhan - so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who have been stung by McLuhan have been hard put for rebuttals. Here is how sex sells industrial hardware...how Orphan Annie keps the world on the track...how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us all to bed at night too dazed to question whether we're happy." -- from back cover. Printed in black-and-white.