General Idea : Imagevirus
  • monograph
  • cloth boards with dust jacket
  • offset-printed
  • sewn bound
  • black-and-white & color
  • 21.8 x 15.6 cm.
  • 121 pp.
  • edition size unknown
  • unsigned and unnumbered
  • ISBN 9781846380648

General Idea : Imagevirus

[Hardcover Edition]

General Idea, Gregg Bordowitz, AA Bronson, Felix Partz, Jorge Zontal

General Idea : Imagevirus


Part of the "One Work" book series which presents a single work of art written about by a single author. "In the mid-1980s, the Canadian art group General Idea (AA Bronson, Felix Partz, and Jorge Zontal) created a symbol using the acronym AIDS, arranging the letters in a manner that resembled Robert Indiana's famous LOVE logo. This launched Imagevirus, a project of paintings, sculptures, videos, posters, and exhibitions that investigated the term AIDS as both word and image, using the mechanism of viral transmission. The Imagevirus spread like a virus, producing an image epidemic in urban spaces from Manhattan to Sydney. It was displayed as, among other things, a Spectacolor sign in Times Square, a sculpture on a street in Hamburg, and a poster in the New York subway system. In this detailed study of the Imagevirus project, artist and writer Gregg Bordowitz analyzes the work from the perspective of his own involvement with activist art initiatives in New York during the 1980s and 1990s." -- publisher's statement.

Cambridge, MA: MIT Press,