Exhibition catalogue published in conjunction with show "Haute Culture : General Idea. A Retrospective, 1969 - 1994," held at ARC / Musée d'Art moderne de la Ville de Paris, February 11 - April 30, 2011. Travled to Art Gallery of Ontario, Toronto, Canada, July 16, 2011 - January 1, 2012. Curated and edited by Frédéric Bonnet. Texts by Jean-Christophe Ammann, AA Bronson, Louise Dompierre, Elisabeth Lebovici and David Moos. "General Idea was founded in Toronto in 1969 by Felix Partz, Jorge Zontal and AA Bronson as a generic identity to free the artists 'from the tyranny of individual genius.' Under the leadership of their fictitious muse Miss General Idea, and inspired by William Burroughs' conception of the 'image virus,' the collective interrogated media image culture through now legendary projects like File magazine, as well as paintings, installations, sculptures, mail art, photographs, videos, ephemera, TV programs and even a beauty pageant. General Idea came to an end in 1994, when Partz and Zontal died of AIDS." -- publisher's statement.