Critical theory by Mike O'Mahony, examining "...physical culture within a wide range of Soviet cultural practices, paying special attention to visual culture. In particular it explores the role that physical culture played in the formulation of the Soviet New Person. Here, visual culture was deployed not only to promote the existence of this notional new being, but also to articulate the very process of transformation that brought him or her into existence. Images of sportsmen and women were also widely produced to conflate the leisurely nature of sports practice with the civic duty of voluntary labour, especially during the industrialization drives, and the military defence of the nation. Also examined are such issues as sports spectatorship and participation; the development of the sports parade; the role of fizkultura during military conflict; the deployment of fizkultura as a weapon during the Cold War; and the collapse of the Soviet sports machine." -- publisher's statement.