Comprehensive history of the founding and first decade of Artforum from 1962 through 1974. Composed of interviews conducted by Amy Newman between 1963 and 1999. Contributors include John Baldessari, Richard Bellamy, Lynda Benglis, Maurice Berger, Irving Blum, Mel Bochner, Chuck Close, John Coplans, Charles Cowles, Michael Fried, Serge Guilbaut, Nancy Holt, Max Kozloff, Hilton Kramer, Rosalind E. Krauss, Philip Leider, Lucy Lippard, Annette Michelson, James Monte, Barbara Novak, Brian O'Doherty, Patrick Ireland, Robert Pincus-Witten, Peter Plagens, Carter Ratcliff, David Rosand, Barbara Rose, Robert Rosenblum, Irving Sandler, Sidney Tillim, Margarita Tupitsyn, Jan van der Marck and Angela Westwater.